In an interview with TextilWirtschaft, Magnus Hjörne revealed what NA-KD stands for and what the recipe for success of the fast-growing Social media brand is. Most of the fashion consumers were born after 1985 and belong to the generation Y and Z. This is the target group that NA-KD achieves with its own unique and new language. The original approach of NA-KD was to develop a digital version of Zara, but now NA-KD goes beyond.
In: TextilWirtschaft #28, January 2018